Arizona Mortgage Update/ Diane's Blog/ The Mortgage Advantage, Inc.

October 6, 2008

Home Pricing Stragedy

Many agents price their homes at 299,000 or 299,999.

I think this is a mistake because ... think about how users on the Internet or how agents search. They search ranges of $250,000-$350,000 or $200,000-$300,000 or $300,000-$500,000.

When was the last time you search $200,000 - $299,000 ???? Agent and consumers search $200,000-$300,000 and $300,000-$400,000.

So if we are searching those price ranges and we price our home at $300,000 we get included in both searches (200-300 AND 300-400k). This is my strategy if my home is priced near a 100k or 50k mark because of increased views.

Another strategy that was recommended at a listing clinic was if the home is priced in the middle of a 50k or 100k range, the home should be prices price to the closest dollar even if the amount is arbitrary like:$137,368 or 213,348

Because consumers assume that even priced homes are not carefully calculated and probably just a home price thrown out for the sake of it. When a home is priced to the exact dollar amount consumers assume that some careful calculations were done.

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